Serif Normal Jogim 3 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book text, headlines, magazine, branding, formal, classic, confident, dramatic, readability, authority, tradition, editorial tone, contrast emphasis, bracketed, sharp, crisp, vertical, stately.
This serif typeface combines strong vertical stems with pronounced thick–thin modulation and crisp, bracketed serifs. The proportions are compact with relatively tight letterforms and a steady, upright stance, while counters remain open enough to keep the texture readable at text sizes. Terminals tend toward sharp, tapered finishes, and the overall rhythm is built on firm strokes and clear joins, giving the design a structured, print-oriented color. Numerals follow the same contrast and serif treatment, reading as traditional and sturdy rather than geometric.
It is well suited to editorial contexts such as magazines, book typography, and newspaper-style layouts where a traditional serif texture is desired. The strong contrast and compact proportions also make it effective for headlines, pull quotes, and branding applications that benefit from a formal, authoritative serif.
The overall tone is classic and editorial, with a formal, authoritative presence. Its high-contrast structure and sharp finishing details add a slightly dramatic, old-style gravitas that feels suited to traditional publishing and heritage branding.
The design appears intended as a conventional, publication-ready serif with heightened contrast and a compact rhythm, aiming to deliver a classic, authoritative voice while maintaining clarity in continuous reading.
In the sample text, the boldness and contrast produce a dark, emphatic paragraph color that works well for display-text crossover settings. The italics are not shown; all forms presented read as upright roman with a consistent, conventional serif voice.