Distressed Emdaz 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, title cards, western, vintage, carnival, posterish, rugged, vintage effect, aged print, themed branding, display impact, slab serif, bracketed, blunt, chunky, textured.
A heavy slab-serif display face with broad proportions and compact, blocky letterforms. Strokes terminate in sturdy, bracketed slabs and squared-off joins, with occasional wedge-like cuts that add a carved, woodtype feel. The outlines carry a deliberately worn texture—small nicks, pitting, and uneven edges—creating a consistent distressed print impression across caps, lowercase, and numerals. Counters are relatively tight and shapes stay upright and stable, emphasizing mass and impact over delicacy.
Best suited to large display settings such as posters, headlines, storefront or event signage, and packaging where the distressed texture can be appreciated. It works well for themed branding and short, punchy copy that benefits from a vintage woodtype/letterpress look, rather than small text where the roughness could clutter counters.
The overall tone is bold and throwback, suggesting old letterpress posters, saloon signage, and roadside Americana. Its roughened surface reads as tactile and workworn, lending a handmade, stamped, or screen-printed attitude. The effect is energetic and attention-grabbing, with a playful, showbill edge.
The design appears intended to evoke classic slab-serif show type with a deliberately aged, imperfect print finish. By combining sturdy Western-style proportions with consistent surface wear, it aims to deliver instant period character and a tactile, analog feel in modern layouts.
Uppercase forms appear especially solid and geometric, while the lowercase keeps the same slabby construction and textured finish for a cohesive rhythm in longer lines. Numerals are similarly chunky and high-impact, well suited to large-scale setting where the distress details remain visible.