Sans Normal Hubak 11 is a light, normal width, monoline, upright, short x-height font.
Keywords: branding, editorial, packaging, ui labels, posters, clean, friendly, modern, airy, playful, approachability, clarity, modernity, simplicity, geometric unity, rounded, open apertures, soft terminals, geometric, minimal.
This typeface uses thin, even strokes and rounded, softly capped terminals, creating a smooth, continuous line quality across both curves and straight segments. Forms lean geometric with near-circular bowls (O, o, 0) and gently squared-off corners where strokes change direction, keeping the texture tidy and consistent. Counters are open and generous, and many joins are simplified, producing clear silhouettes at display sizes. The lowercase appears compact relative to the capitals, with a modest x-height and short extenders, giving text a neat, slightly delicate rhythm.
It suits brand identities, packaging, and editorial headlines where a clean, contemporary voice is needed without feeling harsh. The light, open construction also works well for UI labels, navigation, and short informational copy at larger sizes, as well as posters and signage that benefit from simple, rounded forms.
The overall tone is clean and approachable, with a contemporary, lightly playful character driven by its rounded construction and open spacing. It feels calm and non-authoritarian—more friendly and design-forward than technical—while still reading as straightforward and uncluttered.
The design appears intended to deliver a modern geometric sans with softened edges, prioritizing a friendly feel and clear shapes over dense text color. Its consistent circular geometry and simplified joins suggest an emphasis on visual cohesion for display and interface applications.
Round letters stay very close to perfect circles, while diagonals and angled strokes (A, V, W, X) remain crisp, giving a balanced mix of softness and precision. Numerals follow the same rounded logic and keep a simple, uncluttered appearance, matching the letterforms closely.