Serif Normal Ullod 12 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book covers, magazines, luxury branding, invitations, elegant, refined, classic, airy, elegance, readability, luxury, classic modernity, hairline serifs, sharp terminals, delicate, formal, crisp.
A delicate high-contrast serif with thin hairlines and more substantial vertical stems, producing a crisp, shimmering texture. Serifs are fine and sharply defined, with tapered entries and exits that feel engraved rather than blunt. Uppercase proportions are stately and open, with round letters showing smooth, controlled curves and minimal modulation in the thinnest strokes. The lowercase is restrained and readable, featuring narrow joins, a two-storey “g,” and fine details on letters like “a,” “e,” and “t,” where hairline terminals and small beaks add precision. Numerals follow the same refined construction, with slender curves and clear, classical forms.
This style performs best in editorial and display-led contexts such as magazine headlines, book covers, pull quotes, and refined branding. It also suits formal printed materials like invitations and programs, where the crisp contrast and fine serifs can be appreciated at larger sizes and on high-quality output.
The overall tone is polished and upscale, evoking fashion, literature, and art-book typography. Its lightness and sharp detailing convey sophistication and calm authority more than warmth, making the voice feel curated and premium.
The design intention appears to be a modern, conventional text serif with a fashion-forward, high-contrast finish—balancing familiar letterforms with finely cut details to achieve a clean, premium look.
At text sizes the contrast creates an airy rhythm with pronounced vertical emphasis, while the thin cross-strokes and hairline serifs become the defining character in display settings. The shapes remain conventional and controlled, prioritizing clarity and elegance over idiosyncratic quirks.