Sans Normal Urbev 13 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, luxury, display, branding, elegant, airy, refined, elegance, contrast, modernity, display impact, editorial tone, calligraphic, hairline, crisp, slanted, graceful.
This typeface has a steep italic slant with very high contrast between hairline strokes and thicker verticals, producing a crisp, razor-like texture. Curves are smooth and elliptical, with long, tapering terminals and minimal apparent bracketing, giving forms a clean, contemporary feel. Counters are open and round, spacing is moderate, and the overall rhythm is light and flowing, with capitals appearing tall and poised and lowercase maintaining a balanced, readable x-height. Numerals follow the same contrast-driven construction, mixing thin entry strokes with stronger main stems for a consistent, refined color.
It performs best in large sizes where the hairlines can be appreciated—magazine headlines, fashion and beauty branding, luxury packaging, pull quotes, and high-end invitations. It can also work for short passages in print-oriented layouts when set with generous size and leading to preserve the light, high-contrast texture.
The overall tone is polished and sophisticated, with an airy, luxurious presence that reads as fashion-forward and editorial. The sharp contrast and pronounced slant add drama and speed, while the clean, restrained detailing keeps it feeling modern rather than ornate.
The design appears intended to deliver a modern, high-contrast italic voice that feels sleek and premium, combining clean geometric roundness with calligraphic stress for expressive, attention-grabbing typography.
Diagonal structures (such as in K, V, W, X, and Y) emphasize fine hairlines that can appear delicate at small sizes, while round letters maintain smooth continuity and a consistent axis. The italic construction encourages a lively baseline movement in text, creating an energetic but controlled typographic voice.