Script Atmaw 2 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, social media, headlines, playful, friendly, handmade, casual, lively, handmade warmth, casual branding, expressive display, friendly voice, brushed, rounded, bouncy, informal, quirky.
A slanted, hand-rendered script with a brush-pen feel, mixing connected lowercase forms with more separated, display-like capitals. Strokes show gently rounded terminals and subtle tapering, giving a soft, drawn texture rather than rigid geometry. Letterforms are compact with tall ascenders and a rhythmic, slightly bouncy baseline; counters stay open enough for clarity while still feeling gestural. Capitals are simplified and upright-leaning with narrow bowls and minimal flourish, creating a clear headline presence alongside the more fluid lowercase.
This font works best where a friendly handwritten tone is desired: brand marks, packaging labels, posters, and social graphics. It’s particularly effective for short headlines, product names, and callouts where its energetic rhythm and brushy texture can be appreciated without demanding long-form reading.
The overall tone is upbeat and personable, like quick handwritten lettering cleaned up for use in design. It reads as approachable and crafty rather than formal, with an easygoing energy that suits lighthearted messaging and brand voices aiming for warmth.
The design appears intended to deliver a clean, consistent take on brush-script handwriting—expressive and human, but controlled enough for repeatable display typography. Its simplified capitals and flowing lowercase suggest an emphasis on quick readability paired with a casual, crafted personality.
The mix of partially connected script behavior (especially in lowercase) and simplified, stand-alone capitals creates a distinct contrast between headline initials and flowing word shapes. Numerals follow the same handwritten logic, with rounded forms and a casual, slightly irregular rhythm that reinforces the handmade character.