Slab Normal Pozi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Slab' by Emtype Foundry and 'Posterizer KG' by Posterizer KG (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, robust, friendly, retro, poster, impact, readability, vintage warmth, print texture, chunky, softened, sturdy, blunt, compact.
A heavy, blocky slab serif with broad proportions and stout stems. Serifs are square and substantial, with slightly softened corners and gently irregular edges that give the shapes a stamped, inked feel rather than razor-clean geometry. Counters are relatively small for the weight, and joins are blunt and confident, creating a dense color on the page. The lowercase follows a straightforward, workhorse construction with a single-storey “a” and “g” and rounded, sturdy bowls that maintain consistent thickness across the alphabet.
Best suited for headlines, posters, and short emphatic copy where its dense weight and strong serifs can anchor the layout. It also works well for branding, packaging, and signage that benefits from a sturdy, slightly retro voice. For longer text, it will be most comfortable at larger sizes where counters and spacing have room to breathe.
The overall tone is bold and approachable, balancing utilitarian slab structure with a touch of vintage warmth. It reads as confident and down-to-earth, suggesting classic signage and print-era headlines rather than sleek contemporary minimalism.
This design appears intended to deliver maximum impact with a dependable slab-serif structure, prioritizing bold legibility and presence. The softened corners and lightly roughened contours suggest an aim to add warmth and print character while keeping the letterforms conventional and highly readable.
The numerals share the same chunky, slabbed construction and hold up well at display sizes, with strong silhouettes and minimal internal detailing. The texture in the stroke edges introduces a subtle handmade character that becomes more noticeable in larger settings.