Sans Normal Utbis 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, brand wordmarks, posters, headlines, packaging, clean, modern, dynamic, friendly, informal, space saving, modernization, readability, motion, oblique, compact, rounded, open counters, lively rhythm.
A compact, slanted sans with rounded construction and smooth, low-modulation strokes. Curves are generous and largely elliptical, giving bowls and counters a soft, open feel, while terminals are clean and unadorned. The narrow proportions and steady spacing create an efficient texture, and the oblique angle adds forward motion without becoming overly cursive. Numerals follow the same rounded, straightforward shapes with consistent stroke weight and clear silhouettes.
Works well for headings, short paragraphs, and interface labeling where a compact footprint is useful. The slanted stance makes it a good fit for brand marks, editorial callouts, posters, and packaging that benefit from a sense of motion and contemporary simplicity.
The overall tone is modern and agile, with a light sense of speed and approachability. Its slant and compact rhythm suggest informality and momentum, making it feel energetic rather than formal or corporate.
Likely designed as a streamlined oblique companion for modern sans typography, prioritizing efficient width, consistent texture, and easy readability while adding a subtle, energetic voice.
Diagonal-heavy letters (like A, V, W, X, Y) read sharp and efficient due to the condensed widths, while rounded letters (O, C, G, e) maintain a smooth, even color. The lowercase shows a simple, readable structure with open apertures and restrained detailing, supporting quick scanning at display and short-text sizes.