Script Atlug 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, greeting cards, friendly, playful, folksy, casual, inviting, hand-lettered charm, approachability, display impact, craft aesthetic, rounded, bouncy, loopy, monoline feel, soft terminals.
A lively handwritten script with rounded forms, looping ascenders and descenders, and a gently uneven rhythm that keeps the texture human. Strokes read as consistently heavy with subtle modulation and soft, tapered terminals, while counters are compact and letter spacing is slightly airy for a script. Uppercase letters mix simple stem-based shapes with occasional swashy curves, and the lowercase shows frequent entry/exit strokes that suggest connection even when characters are shown separately. Numerals are simple and curvy, matching the letterforms with open shapes and informal proportions.
Best suited to short, expressive text where its personality can lead—logos, product packaging, café menus, event posters, social graphics, and greeting cards. It works well for headings and pull quotes, and is less ideal for long-form reading where the bold script texture may become tiring.
The overall tone is warm and personable, with a bouncy, optimistic energy. Its informal, hand-rendered character feels approachable and craft-oriented rather than formal or corporate.
The design appears intended to provide a friendly, contemporary hand-lettered script for display use, balancing legibility with a casual, personal voice. Its looped strokes and rounded structure aim to create an inviting, crafted look that stands out in titles and branded phrases.
Some glyphs show intentionally idiosyncratic details (notably looped forms in letters like g, y, and z, and a distinctive Q), reinforcing a hand-lettered signature. The heavy strokes and compact interiors can make dense text feel dark at small sizes, while larger settings highlight the smooth curves and rhythmic loops.