Sans Normal Okkew 32 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Laca', 'Laca Pro', and 'Laca Text' by Nova Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, neutral, confident, corporate, friendly, impact, clarity, modernity, versatility, readability, geometric, rounded, clean, sturdy, high legibility.
A heavy, geometric sans with broad, even strokes and clean, square-cut terminals. Curves are round and full (notably in C, O, S, and the bowls), while straight stems remain rigid and vertical, producing a stable, contemporary rhythm. The uppercase set reads wide and assertive with generous counters; the lowercase is compact and utilitarian with single-storey a and g, a short-shouldered r, and simple, open forms that prioritize clarity. Numerals are similarly robust and rounded, with clear differentiation and consistent stroke weight across the set.
Well suited to branding systems that need a clean, contemporary sans with presence. It performs strongly in headlines, UI labels, and navigational elements where bold, simple shapes enhance quick recognition. The sturdy forms and open counters also make it a good option for signage and packaging that require clear, confident typography.
The overall tone is modern and straightforward, projecting confidence without feeling aggressive. Its rounded geometry adds a mild friendliness, giving it a dependable, everyday voice suited to contemporary brand and interface contexts.
The font appears designed to deliver a modern geometric look with high impact and dependable readability. It emphasizes simple construction, consistent weight, and broadly familiar shapes to work across a wide range of practical, contemporary applications.
The design balances circular construction with flat terminals, creating a crisp silhouette in large sizes while maintaining solid legibility in dense text. Letterforms such as the open apertures and generous bowls help prevent clogging at smaller sizes, and the overall spacing feels even and workmanlike.