Sans Contrasted Pehi 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, fashion, dramatic, refined, modern, impact, luxury, hierarchy, crisp, sharp, sculpted, vertical, bracketed.
This typeface is built around tall, vertical proportions and sharply defined contours with pronounced thick–thin modulation. Stems and bowls alternate between dense, weighty masses and hairline joins, producing a chiseled, poster-like rhythm. Terminals are crisp and often wedge-like, while counters stay relatively open in the larger forms, keeping the heavy strokes from feeling muddy. The overall texture is assertive and sculptural, with distinct, display-oriented letterfit and a lively, uneven color across lines driven by the strong modulation.
It performs best in large sizes for headlines, magazine spreads, posters, and campaign graphics where its sculpted contrast can be appreciated. It can also work for branding, packaging, and logo-style wordmarks that benefit from a refined but forceful presence, while extended paragraphs may require careful sizing and leading to maintain comfort.
The tone is confident and high-impact, with a polished, editorial character that reads as contemporary and style-forward. Its dramatic contrast and sharp terminals create a sense of luxury and theatricality, suited to attention-grabbing headlines rather than quiet, utilitarian text.
The design appears intended to deliver a contemporary, display-led voice that blends modern clarity with fashion/editorial drama. Its contrast-driven forms and sharp terminals aim to create instant hierarchy and a premium feel in short, high-visibility typography.
In running text, the strong modulation creates a noticeable flicker between thick strokes and hairlines, so spacing and size will significantly affect smoothness. Numerals are bold and prominent, matching the assertive texture of the capitals.