Sans Normal Ogba 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'BR Segma' by Brink, 'Avenir Next Georgian' by Linotype, 'Gordita' by Type Atelier, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, boldly simple, approachable, impact, clarity, display, brand presence, legibility, blocky, clean, chunky, geometric, high impact.
A heavy sans with broad proportions, generous counters, and smooth, rounded curves paired with firm, straight terminals. Strokes are consistently thick with little modulation, producing an even color and strong blocky silhouette in text. The lowercase shows simple, modern forms with a single-storey “a” and “g,” and overall spacing that favors solidity and readability at larger sizes.
Best suited for headlines, posters, packaging, and brand marks that need a sturdy, contemporary voice. It can also work for UI labels, signage, and short bursts of copy where a dense, high-contrast-free texture helps maintain clarity. For long-form reading, it will feel heavy, but it performs well for emphatic typographic hierarchy and punchy messaging.
This typeface feels direct and confident, with a friendly, contemporary tone rather than a technical or formal one. Its heavy presence reads as assertive and attention-grabbing, while the rounded construction keeps it approachable and non-aggressive.
The design appears intended to deliver maximum visual presence with uncomplicated, geometric letterforms that stay clear at a glance. Its broad shapes and uniform stroke weight suggest a focus on strong headlines and branding where consistency and immediacy matter more than delicacy.
Round letters like O and Q are spacious and near-circular, contributing to a stable rhythm, while diagonals (A, V, W, X) are wide and weighty, reinforcing the font’s strong, compact feel. Numerals are similarly robust, with curved figures like 3, 6, 8, and 9 emphasizing the typeface’s rounded geometry.