Serif Other Etma 9 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, dramatic, avant-garde, sophisticated, distinctive italic, luxury feel, sharp detailing, display impact, serif remix, calligraphic, canted, wedge serif, incised, flared terminals.
A canted serif with sharp, wedge-like serifs and triangular incisions that carve into stems and bowls, producing a cut-paper, stencil-adjacent rhythm without fully breaking forms. Strokes show moderate contrast with pronounced diagonal stress, and many joins taper to pointed terminals, giving counters a sculpted, faceted feel. Uppercase proportions are slightly narrow and upright in structure but consistently slanted, while the lowercase maintains a readable, book-ish skeleton with more calligraphic swelling and firm, angled entry/exit strokes. Numerals echo the same chiseled vocabulary, mixing crisp diagonals with curved bowls and distinctive cut-ins.
Best suited for headlines, magazine and book display typography, fashion or beauty branding, and poster work where the sculpted details can read clearly. It can also work for short pull quotes or subheads when you want an upscale, distinctive italic voice without resorting to heavy ornament.
The overall tone is stylish and high-impact, with a fashion-forward sharpness that feels refined rather than playful. Its italic slant and incised detailing suggest luxury editorial typography, conveying drama, confidence, and a curated, boutique sensibility.
The design appears intended to reinterpret classic serif italics through an incised, wedge-serif construction, using sharp cut-ins and tapered terminals to add a distinctive, contemporary edge while retaining familiar letter skeletons for readability.
The recurring triangular notches and pointed terminals create strong texture at display sizes and can introduce lively sparkle in text, especially in mixed-case settings. The design’s angular details are most apparent in curved letters and diagonals, where the faceting effect becomes a defining signature.