Sans Superellipse Isdi 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, authoritative, retro, techy, impact, branding, retro modern, legibility, blocky, condensed counters, rounded corners, squared bowls, geometric.
A compact, heavy sans with squared construction and consistently rounded corners, giving most bowls and counters a rounded-rectangle feel. Strokes are thick and uniform with crisp terminals, and curves resolve into flattened arcs rather than continuous circles. Proportions favor broad capitals and sturdy lowercase with minimal modulation, producing strong, dark texture in setting. Numerals and uppercase forms read as sign-ready blocks, with tight internal apertures and a generally squared, engineered silhouette.
Best suited to display contexts where impact matters: headlines, posters, wayfinding-style signage, and bold packaging panels. The sturdy shapes and rounded corners can also work well for sports branding, badges, and product marks that need a compact, high-impact presence. For longer text, it will be most comfortable at larger sizes with generous spacing.
The overall tone is forceful and pragmatic, with a sporty-industrial confidence that recalls retro signage and athletic graphics. Its rounded-rectangle geometry adds a friendly, toy-like softness to an otherwise commanding voice, making it feel both tough and approachable. The dense color and squared rhythm also lend a utilitarian, tech-forward attitude.
The design appears intended to deliver maximum punch through blocky, rounded-rectangle forms that stay consistent across the set. It aims for a modernized retro display look—strong enough for branding and signage, but softened by rounded corners for broader appeal.
Because counters and apertures are relatively tight, the face presents a solid, poster-like color that holds together at large sizes and in short bursts. The squarish curves and rounded corners stay consistent across letters and figures, helping headlines feel cohesive and logo-like.