Print Utmag 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, kids content, friendly, casual, handmade, playful, approachable, handmade feel, informal voice, friendly display, everyday lettering, rounded, monolinear, soft terminals, slightly irregular, airy.
A casual hand-drawn print with rounded forms and a mostly monolinear stroke that shows subtle pressure changes. Curves are gently irregular and terminals often finish with soft, brush-like taps rather than crisp cuts, giving the letters an organic rhythm. Counters are open and simple, spacing feels relaxed, and overall proportions vary slightly from glyph to glyph, reinforcing the handmade character while staying readable.
Well suited to short headlines, packaging copy, cafe or boutique branding, invitations, and social posts where an approachable handwritten feel is desired. It can also work for educational or kid-oriented materials, especially for titles and callouts rather than dense body text.
The font reads warm and informal, with a lighthearted, personal tone reminiscent of quick marker or brush-pen lettering. Its small quirks and softened edges create a friendly voice that feels conversational rather than polished or corporate.
Likely designed to capture the immediacy of informal handwriting in a clean, legible print style, balancing natural irregularity with consistent enough structure for practical display use.
Capital shapes lean on simplified, rounded construction, while lowercase forms keep a straightforward, printed structure. Numerals follow the same hand-rendered logic, with smooth curves and occasional asymmetry that adds charm without becoming overly decorative.