Sans Normal Armej 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe; 'Delargo DT' by DTP Types; 'Frutiger', 'Frutiger Arabic', and 'Neue Frutiger Thai' by Linotype; 'Morandi' by Monotype; and 'Fact' and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, friendly, functional, versatility, readability, clarity, modernity, neutrality, geometric, open counters, smooth curves, crisp terminals, balanced.
This sans serif shows a clean, contemporary construction with smooth, rounded curves and mostly uniform stroke thickness. Uppercase proportions are straightforward and balanced, with wide, circular bowls in C, G, O, and Q and clear, open apertures that keep shapes readable. The lowercase has a simple, modern skeleton with a single-storey a and g, a rounded i/j dot, and gently curved shoulders; terminals are largely straight-cut with minimal modulation. Numerals follow the same plainspoken style, with rounded forms and consistent spacing that keeps the overall texture even in running text.
It works well for interface copy, product and marketing collateral, and general-purpose editorial text where consistent texture and straightforward letterforms are desirable. The clean geometry and open shapes also make it a solid choice for labels, wayfinding, and presentation typography where quick scanning matters.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry and open counters add a mild friendliness while keeping a professional, utilitarian feel suited to everyday communication.
The design appears intended as a versatile, general-purpose sans serif with an emphasis on neutral voice, consistent rhythm, and reliable readability. Its restrained detailing and rounded structure suggest a focus on modern digital and print settings where a clear, unobtrusive type style is needed.
The design maintains a steady rhythm across mixed-case text, with clear differentiation between similarly shaped glyphs and no ornamental features to distract at typical reading sizes. Curves and straight segments meet cleanly, producing a crisp, screen-friendly impression in the sample setting.