Sans Other Ilry 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing livery, game titles, posters, headlines, racing, aggressive, futuristic, arcade, industrial, speed cue, impact, tech feel, branding, title use, angular, slanted, condensed counters, sharp terminals, stencil-like.
A heavy, slanted display sans with sharply angular construction and frequent chamfered cuts that create faceted inner counters. Strokes are thick and fairly uniform, with straight segments dominating and curves reduced to squared-off arcs, giving many letters a carved, mechanical feel. The overall rhythm is compact and forward-leaning, with tight apertures and wedge-like terminals that emphasize speed and impact. Numerals and capitals follow the same geometric logic, maintaining a consistent, hard-edged texture across the set.
Best suited for short, high-impact settings such as sports identities, racing-themed graphics, esports and game titling, event posters, and punchy headlines. It can also work for badges, packaging callouts, and UI moments where a bold, kinetic display voice is desired, but it is less appropriate for long-form text.
The font projects speed, force, and a competitive, action-oriented tone. Its faceted shapes and forward slant evoke motorsport graphics, arcade titles, and sci-fi interfaces, reading as assertive and high-energy rather than neutral.
Likely designed to deliver a fast, technical display voice through aggressive slant, angular geometry, and cut-in detailing that adds grit and motion. The consistent faceting across letters and numbers suggests an emphasis on branding punch and visual speed cues.
Several glyphs use distinctive internal notches and cut-ins that can resemble stencil breaks at smaller sizes, increasing texture and personality. The pronounced angles and tight openings make it most legible when given enough size and contrast, where the sharp detailing can be appreciated without filling in.