Serif Normal Mirid 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Fulmar' by CAST, 'Georgia Pro' by Microsoft, 'Ysobel' by Monotype, 'Scotch' by Positype, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, formal, literary, strong presence, traditional text, editorial impact, classic tone, bracketed, wedge serifs, ball terminals, oldstyle figures, robust.
A robust serif with pronounced stroke modulation and strongly bracketed, wedge-like serifs that create a steady, traditional rhythm. Capitals are broad and weighty with crisp joins and confident vertical stress, while the lowercase shows compact, sturdy forms with rounded bowls and occasional ball terminals (notably on letters like a, j, and y). Counters are moderately open for the weight, and the overall color on the page is dense and even, producing a solid text block. Numerals appear oldstyle (text figures), with varying heights and a more calligraphic flow than lining figures.
It suits editorial headlines, book covers, and print-forward branding where a traditional serif voice is desired with extra visual weight. It can also work for short-form passages, pull quotes, and subheads when a dense, authoritative typographic color is beneficial.
The tone is classic and authoritative, leaning toward bookish and editorial rather than decorative. Its heavy presence and traditional detailing suggest seriousness and reliability, with a slightly old-world, print-forward character.
The design appears intended to deliver a conventional, book-oriented serif voice with heightened emphasis and presence, combining classical serif construction with robust weight for strong display impact while retaining readable text manners.
The face maintains a consistent, confident texture in continuous text, with clear differentiation between similarly shaped letters and a strong baseline presence. The serif treatment and terminals add a subtle calligraphic warmth without turning into an overtly ornamental style.