Serif Forked/Spurred Yamo 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, circus, retro, playful, loud, attention, nostalgia, theatricality, display impact, blocky, bracketed, spurred, notched, compact counters.
A heavy, display serif with squat, block-like letterforms and prominent bracketed serifs. Stems and arms are cut with distinct notches and mid-stem spurs, giving many strokes a forked, chiseled silhouette rather than smooth transitions. Counters are relatively tight and rounded, while terminals often finish with squared, stepped shapes that emphasize a stamped, poster-like rhythm. The overall texture is dense and dark, with simplified interior detail that keeps forms readable at large sizes despite the ornamental edges.
Best suited to headlines, posters, event promotions, and signage where a bold, vintage voice is needed. It can work well for branding and packaging that leans into Western, circus, or retro themes, and it’s most effective when given space and used at larger sizes.
The font projects a showy, old-time tone—part Western playbill, part circus poster—with a confident, attention-grabbing presence. Its chunky proportions and carved-looking spurs add a theatrical, slightly humorous flavor that feels nostalgic and energetic rather than formal.
The design appears intended as a high-impact decorative serif that combines sturdy, slab-like massing with ornamental spurs and notched joins. Its goal is to evoke historical display lettering and create a distinctive silhouette that remains legible while feeling characterful and theatrical.
Uppercase forms read especially sturdy and sign-like, while lowercase retains the same carved spur motif, producing a consistent, decorative texture in running words. Numerals follow the same squared, heavy construction, reinforcing the font’s poster-display character.