Serif Normal Ohkad 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Nena Serif' by DuoType, 'Arcuata' by Eko Bimantara, 'Periodico' by Emtype Foundry, 'Ltt Recoleta' by Latinotype, 'Accia Moderato' and 'Accia Piano' by Mint Type, and 'Nitida Text Plus' by Monotype (names referenced only for comparison).
Keywords: books, editorial, magazines, publishing, branding, classic, formal, literary, scholarly, readability, tradition, editorial utility, literary tone, bracketed, oldstyle, calligraphic, warm, bookish.
This is a conventional serif with bracketed, wedge-like serifs and a gently modulated stroke that suggests a pen-informed construction. Proportions feel moderately wide with a steady, even rhythm, and counters are open without becoming geometric. Capitals are sturdy and traditional, while the lowercase shows oldstyle cues—noticeably in the two-storey “g” with a rounded ear, the asymmetric “e,” and the softly tapered terminals. Numerals follow the same text-oriented, serifed treatment with smooth curves and clear differentiation.
Well suited to body text in books, reports, and editorial layouts where a traditional serif texture is desired. It can also support headings, pull quotes, and institutional or heritage-leaning branding that benefits from a familiar, authoritative typographic voice.
The overall tone is classic and cultivated, with a familiar bookish authority. It reads as calm and trustworthy rather than showy, carrying an editorial and academic voice suited to long-form reading and traditional brand expressions.
The design appears intended as a dependable, general-purpose text serif that balances readability with a traditional, slightly oldstyle character. Its moderated contrast and bracketed serifs aim to create a comfortable reading rhythm while preserving a classic, established look.
Details lean toward humanist/oldstyle sensibilities: curved joins, subtle swelling through stems, and terminals that finish with a slight flare rather than a sharp cut. The italic is not shown; the visible style maintains a consistent upright posture and a restrained, text-first presence.