Sans Normal Wugak 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Ebisu' by HyperFluro, 'Harmonia Sans' by Monotype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, casual, approachable, bubbly, approachability, playfulness, display impact, softness, rounded, soft terminals, chunky, warm, informal.
A rounded, chunky sans with generously curved bowls and soft, blunted terminals throughout. Strokes are heavy and largely uniform, with subtle irregularities that give the outlines a slightly hand-cut, organic feel rather than a strictly geometric construction. Counters are open and round, joins are smooth, and overall proportions lean slightly wide in the curved letters, creating a buoyant rhythm in words and lines of text.
Best suited for display settings where friendliness and immediate visual impact are desired—headlines, posters, packaging, and brand marks with a casual voice. It can also work well for short UI labels or signage when a soft, approachable tone is more important than dense-text efficiency.
The letterforms project a warm, friendly tone with a playful, easygoing personality. Its softened shapes and mildly quirky details feel informal and welcoming, more conversational than corporate.
The design appears intended to deliver a robust, highly legible rounded sans with a personable, handcrafted flavor. It emphasizes soft geometry, strong color on the page, and an upbeat rhythm for attention-grabbing display typography.
Uppercase and lowercase share a consistent rounded construction, with simple, sturdy forms that prioritize impact over precision. Numerals are similarly bold and rounded, matching the alphabet’s soft geometry and maintaining strong presence in mixed text.