Sans Superellipse Hirop 7 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Corner Deli' by Fenotype, 'Brainy Variable Sans' by Maculinc, and 'Treadstone' by Rook Supply (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, industrial, utilitarian, retro, sturdy, technical, space-saving, high impact, clarity, uniformity, modernized retro, rounded corners, compact, square-shouldered, blocky, high contrast-free.
A compact, heavy sans with rounded-rectangle construction and consistently blunt terminals. Curves are squared-off into superellipse-like bowls, giving letters a boxy silhouette with softened corners rather than geometric circles. Strokes stay even throughout, with tight inner counters and strong vertical emphasis; diagonals (V, W, X, Y) are clean and straight, and joins are crisp. The lowercase follows the same sturdy, simplified forms, with single-storey a and g and short, sturdy extenders that keep the rhythm dense and even.
Best suited to display sizes where its dense weight and compact width can maximize impact in limited space—posters, headlines, brand wordmarks, packaging, and short signage. It can also work for UI labels or badges when a strong, condensed presence is desired, though the tight counters suggest avoiding very small sizes for long passages.
The overall tone is functional and assertive, with a faint retro-industrial flavor reminiscent of labeling, equipment marks, and compressed display typography. Its softened corners keep it approachable, while the compact proportions and heavy color give it a confident, no-nonsense voice.
The design appears intended to deliver maximum bold presence in a compact footprint, using rounded-rectangle geometry to stay friendly while maintaining an engineered, utilitarian structure. The simplified, consistent shapes prioritize strong texture and quick recognition over delicate detail.
The narrow set and tight apertures create a dark typographic color and strong sign-like presence, especially in all caps. The squared bowls and rounded corners produce a consistent family feel across letters and figures, helping repeated text look uniform and punchy.