Sans Normal Asgem 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, signage, editorial, packaging, presentations, clean, modern, neutral, friendly, practical, utility, legibility, versatility, contemporary branding, rounded terminals, open apertures, geometric feel, even color, clear numerals.
A clean sans with largely uniform stroke thickness and rounded, softly finished terminals. The letterforms lean toward simple geometric construction, with circular bowls in O/Q and smooth curves in C/G/S, balanced by straight-sided forms like E/F/H. Counters are generous and apertures are notably open (especially in e, c, and s), producing an even, readable texture. Lowercase shapes are straightforward and contemporary, with a single‑storey a and g, a short-armed r, and a compact t with a modest crossbar; numerals are clear and utilitarian with oval 0/8 and a plain 1.
It performs well for interface copy, dashboards, and general-purpose screen typography where clarity and calm tone are important. The even color and open shapes also suit wayfinding and signage, as well as editorial layouts, presentations, and straightforward brand materials that call for a contemporary sans.
The overall tone is neutral and modern, with a friendly clarity that feels approachable without becoming playful. Its restrained geometry and smooth finishing give it a tidy, contemporary voice suited to everyday communication.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and consistency, combining gentle rounding with simple geometric structure for a broadly usable, modern feel.
Spacing appears comfortable and consistent, and the design maintains a steady rhythm across mixed-case text. Round forms and open joins keep small details from clogging, while the simplified lowercase adds a straightforward, no-nonsense character.