Serif Normal Idgam 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, literature, academic, branding, classic, literary, formal, trustworthy, refined, readability, tradition, editorial tone, timelessness, credibility, bracketed, oldstyle, calligraphic, open counters, balanced.
This serif typeface shows bracketed, gently flared serifs and a softly calligraphic modulation that reads as traditional rather than geometric. Capitals are stately and well-proportioned, with smooth curves and tapered terminals; the ‘Q’ features a restrained tail and the ‘G’ includes a clear spur. Lowercase forms are steady and readable, with open apertures and modestly rounded joins; the two-storey ‘g’ and the hooked ‘f’ and ‘j’ add a slightly bookish texture. Numerals follow the same oldstyle-influenced rhythm, with varied silhouettes that sit comfortably alongside text.
It performs well for long-form reading such as books, essays, and editorial layouts, where its steady rhythm and open counters support clarity. It also suits institutional or cultural branding, invitations, and headings that need a traditional, cultivated voice without excessive flourish.
The overall tone is classic and composed, evoking book typography and editorial credibility. It feels formal without being ornamental, with a quiet elegance suited to serious, information-forward settings.
The design appears intended as a conventional, highly readable serif with a classic, oldstyle-leaning personality—aimed at comfortable text setting while retaining enough character for dignified display use.
Spacing appears even and text color is consistent, producing a smooth reading rhythm in paragraph samples. Serifs are neither hairline-sharp nor slabby, and terminals tend to finish with subtle tapering that keeps the texture lively at display sizes while remaining calm in text.