Sans Normal Abnem 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: branding, headlines, editorial, ui text, packaging, modern, clean, friendly, dynamic, informal, everyday italic, approachability, clarity, contemporary tone, versatility, humanist, rounded, open counters, soft terminals, lively.
A slanted sans with smooth, low-contrast strokes and broadly rounded curves. The letterforms feel slightly humanist, with open apertures, generous bowls, and soft, subtly tapered terminals rather than hard cuts. Proportions are balanced with a moderate x-height and clear differentiation between characters, while widths vary naturally between narrow and wide glyphs, giving the text a lively rhythm. Numerals follow the same rounded, open construction and maintain consistent stroke weight and slant.
This style suits branding and marketing copy that needs a modern, personable voice, as well as headlines and subheads where the italic energy adds emphasis without looking decorative. It can also work for UI labels and short editorial passages when a friendly, contemporary sans tone is desired.
The overall tone is contemporary and approachable, combining a straightforward sans structure with an energetic italic lean. It reads as friendly and conversational rather than formal, with enough polish to feel modern and professional.
The design appears intended to provide an everyday italic sans that stays clean and legible while adding warmth through rounded geometry and humanist shaping. Its goal is likely to offer a versatile voice for modern communication—more expressive than a strictly geometric italic, but still restrained and broadly usable.
In longer text, the consistent slant and rounded shapes create a smooth forward flow, while the open counters help maintain clarity at display and editorial sizes. The mix of compact and wider forms adds natural pacing, keeping lines from feeling rigid or overly mechanical.