Serif Normal Kinas 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, literature, branding, classic, formal, literary, refined, authoritative, readability, tradition, editorial tone, typographic refinement, bracketed, sharp, crisp, bookish, calligraphic.
This typeface is a high-contrast serif with crisp, bracketed serifs and a pronounced vertical stress that gives it a traditional, book-oriented rhythm. Stems are strong and straight, while joins and curves are smooth and tightly controlled, producing clean counters and a polished texture in running text. Terminals tend toward sharp, slightly flared or wedge-like finishes rather than blunt cuts, and the overall color stays even despite the strong thick–thin modulation. Uppercase proportions feel stately and well-balanced, with generous inner space in round letters and sturdy diagonals in forms like V, W, and X.
It is well-suited to long-form reading in books, essays, and editorial layouts where a classic serif texture and strong hierarchy are desired. It also works for formal branding, headlines, and pull quotes when a traditional, authoritative tone is needed, especially at medium to large sizes where the contrast and detailing can be appreciated.
The overall tone is classic and formal, evoking editorial and academic typography with a refined, established presence. It reads as serious and trustworthy, suited to content that benefits from tradition and clarity rather than novelty or informality.
The design intention appears to be a conventional, high-contrast text serif that prioritizes refined detailing and a familiar reading rhythm. It aims to deliver a polished, historically rooted voice while remaining clean and legible in paragraph settings.
In text, the face maintains a composed cadence with clear word shapes and distinct letterforms, while the numerals follow the same high-contrast logic for a consistent typographic voice across settings. The italic is not shown; the samples indicate a steady, upright roman suited to continuous reading.