Sans Normal Baha 7 is a regular weight, normal width, medium contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, whimsical, casual, friendly, quirky, expressiveness, approachability, motion, informality, distinctiveness, oblique, bouncy, rounded, informal, hand-drawn.
A rounded sans with a consistent right-leaning (reverse-italic) slant and gently swelling, tapered stroke endings. Forms are built from soft curves and ovals, with subtle contrast and a lively, slightly wobbly rhythm that suggests hand-drawn construction rather than rigid geometry. Counters are generally open and circular, and terminals often finish with small flicks or hooks that add motion without becoming decorative serifs. Proportions vary a bit across glyphs, contributing to a variable, animated texture in words and lines.
Best suited to short-to-medium display settings where personality is the priority: headlines, posters, packaging, event graphics, and brand marks that want a friendly, playful voice. It can work for pull quotes or informal UI accents at comfortable sizes, but its lively slant and textured rhythm are likely most effective when given room to breathe.
The overall tone is lighthearted and personable, with a bouncy, storybook feel. Its angled stance and springy curves give it an expressive, conversational voice that reads as approachable and a bit mischievous rather than formal or corporate.
The design appears intended to deliver an energetic, approachable sans with a hand-made bounce—combining rounded construction with an oblique stance and tapered terminals to create a distinctive, expressive reading color.
In text, the slant and irregular rhythm create strong character and forward motion, but the same qualities can introduce visual busyness in dense settings. Figures follow the same rounded, flicked-terminal logic as the letters, keeping the set cohesive.