Sans Normal Igdad 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, approachable, rounded, casual, approachability, legibility, modern warmth, casual display, soft terminals, open counters, low contrast, wide apertures, even rhythm.
A rounded sans with smooth, continuous curves and low-contrast strokes. Terminals are consistently softened, giving letters a cushioned, blob-like finish rather than sharp cuts. Proportions lean open and readable, with generous apertures (notably in forms like C, S, and e) and sturdy bowls in B, D, O, and p. Uppercase shapes are simple and geometric-leaning, while lowercase is compact and utilitarian with single-storey a and g, a short-armed r, and a straightforward, footless l; numerals follow the same rounded, monoline logic with soft, friendly silhouettes.
Well-suited to branding and packaging where a friendly, rounded voice is needed, as well as posters, headlines, and social media graphics that benefit from soft, approachable letterforms. It can also work for short blocks of UI or editorial callouts when a casual, welcoming tone is desired.
The overall tone is warm and informal, projecting a kid-friendly, upbeat personality without becoming overly decorative. The rounded endings and open forms create a welcoming, non-threatening feel that reads as modern-casual rather than corporate. It suggests friendliness and ease, making text feel conversational and light.
The design appears intended to deliver a clean sans foundation with softened edges and approachable shapes, balancing geometric simplicity with an easygoing, humanized warmth. It aims for high legibility while keeping a playful, contemporary character for everyday display and brand-forward applications.
In text, the type maintains a steady rhythm with consistent curvature and minimal sharp joins, which helps it hold together at display and short-paragraph sizes. The shapes favor clarity over strict geometric precision, with subtly organic curves and slightly varied character widths that add charm and prevent a rigid, technical feel.