Sans Normal Arbup 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'BB Casual Pro' by Bold Studio, 'Helvetica Now' by Monotype, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, presentations, clean, modern, neutral, friendly, corporate, versatility, clarity, neutrality, modernity, geometric, rounded, open apertures, high legibility, even rhythm.
A clean sans serif with geometric, round construction and smooth curves. Strokes are uniform and straightforward, with minimal modulation and crisp terminals. Uppercase forms are clear and balanced, while the lowercase keeps a simple, contemporary skeleton with roomy counters and open apertures that maintain clarity in running text. Numerals are plain and readable, matching the overall restrained, consistent rhythm.
This font fits well in user interfaces, product copy, and general-purpose body text where consistent rhythm and legibility matter. It also works for signage and wayfinding at moderate sizes, and for editorial or presentation settings that need a clean, contemporary sans without drawing attention away from the content.
The overall tone is neutral and modern, leaning toward a friendly practicality rather than a highly stylized personality. It feels dependable and unobtrusive, suited to interfaces and everyday communication where clarity is prioritized.
The design intent appears to be a versatile, no-nonsense sans built for clarity across a wide range of everyday applications. It aims for familiar shapes, stable proportions, and a smooth geometric feel that stays readable in continuous text.
Spacing appears comfortable and even, supporting steady word shapes in the sample text. Curved letters (like C, O, S) read as smoothly circular, and the design avoids decorative quirks, keeping a broadly adaptable presence.