Sans Normal Kumij 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, momentum, modernity, approachability, oblique, rounded, compact, clean, high impact.
A heavy, oblique sans with smooth, rounded curves and sturdy, low-contrast strokes. Letterforms show a gentle forward slant and compact proportions, with broad, open counters in round characters and firm, straight terminals elsewhere. The construction leans geometric—circles and soft ellipses dominate O/C/G-like shapes—while diagonals and joins are simplified for a clean, contemporary rhythm. Numerals are sturdy and straightforward, matching the overall solid color and consistent stroke behavior.
Well suited to headlines, display typography, and short emphatic copy where strong presence is needed. The oblique stance and rounded structure also make it a good fit for sporty branding, promotional graphics, packaging callouts, and bold UI moments such as hero banners or section headers.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and motion. Rounded geometry keeps it approachable, while the heavy weight and tight, cohesive rhythm give it a confident, attention-grabbing voice.
The design appears intended to deliver a modern, high-impact sans that communicates motion and confidence without becoming harsh. By combining rounded geometry with a consistent forward slant, it aims to stay friendly and legible while still reading as emphatic and contemporary.
The italic angle is noticeable but controlled, maintaining clear silhouettes in both uppercase and lowercase. The set reads best when allowed enough spacing to preserve internal counters and prevent dense areas in combinations of rounded and vertical strokes.