Sans Normal Ommew 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Almarose' by S&C Type; 'Infoma' by Stawix; and 'URW Form', 'URW Geometric', and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, straightforward, high impact, modern utility, brand voice, clear signage, rounded, geometric, closed apertures, compact.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, and terminals are clean and largely squared-off, giving the forms a crisp, sturdy finish. Counters tend to be compact and apertures relatively closed, creating a dense color on the page and strong silhouette clarity. Uppercase shapes read broadly geometric, while the lowercase keeps simple, functional forms with a consistent rhythm and spacing that favors impact over delicacy.
Best suited to headlines, brand marks, posters, and signage where a strong, contemporary sans is needed. It can work for short paragraphs or UI callouts when set with ample size and spacing, but its dense color and compact counters make it most effective as a display and emphasis typeface.
The overall tone is modern and assertive, with a friendly softness coming from the rounded bowls and generous curves. It feels direct and dependable—more practical than quirky—suited to bold statements that still want an approachable voice.
The design appears intended to deliver a bold, modern sans voice with geometric clarity and rounded friendliness, prioritizing high visibility and consistent, simple shapes for contemporary graphic use.
The numerals follow the same solid, geometric logic and maintain strong presence at display sizes. The sample text shows an even texture and a dark typographic color, making the face especially noticeable in headlines and short blocks where punch and legibility are priorities.