Sans Normal Ogby 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometric 415' by Bitstream, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, 'Grosse Pointe Metro' by GroupType, 'Metroblack #2' by Linotype, 'Futura Now' by Monotype, 'Glorich' by Sarid Ezra, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, impact, approachability, clarity, brand voice, display strength, rounded, compact, geometric, soft, sturdy.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are consistently thick with minimal modulation, producing dense, even color in text. Terminals are smooth and blunt, counters are relatively tight, and joins are clean, giving the design a sturdy, geometric feel without sharpness. Numerals are wide and weighty, matching the letterforms’ compact rhythm and strong presence.
It performs best where impact and immediacy matter: headlines, poster typography, brand marks, packaging callouts, and short display copy. The sturdy shapes and rounded construction also suit wayfinding or signage at larger sizes, and UI/marketing accents where a friendly, emphatic voice is desired.
The overall tone is friendly and direct, with a playful softness created by rounded forms and generous curves. Its bold massing reads confident and contemporary, leaning toward approachable, upbeat branding rather than formal or delicate settings.
The design appears intended to deliver maximum visual punch while staying approachable, combining geometric structure with rounded edges to avoid harshness. It prioritizes bold, high-visibility display use and a consistent, contemporary texture across letters and numerals.
The typeface maintains a steady rhythm across uppercase and lowercase, with a notably strong headline presence and clear silhouettes at larger sizes. The dense stroke weight and tighter counters can reduce internal whitespace in small text, making spacing and size choices important for comfortable reading.