Sans Superellipse Ifvu 7 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, techy, futuristic, industrial, sporty, assertive, impact, modernity, strength, cohesion, tech appeal, blocky, squared, rounded, geometric, modular.
A heavy, geometric sans built from rounded-rectangle and superellipse forms. Strokes are uniform with softened corners, producing a compact, solid silhouette and a distinctly squared-round curve language. Counters tend to be rectangular with generous rounding (notably in O/o and P/p), and apertures are tight, emphasizing mass and punch. Diagonals are clean and sturdy, while joins and terminals stay blunt and engineered, giving the alphabet a consistent, modular rhythm across cases and figures.
Best suited to short, high-impact settings where bold shapes and strong rhythm matter: headlines, poster typography, logos and wordmarks, packaging, and product branding. It can also work well for UI labels, dashboards, and wayfinding-style graphics when used at larger sizes where the tight apertures remain clear.
The overall tone feels contemporary and engineered—confident, mechanical, and distinctly tech-forward. Its squared rounding and dense color read as modern and utilitarian, with an athletic, arcade-like energy that leans more display than neutral text.
The design appears intended to deliver a modern, industrial display voice by combining wide, squared construction with rounded corners and uniform stroke weight. It prioritizes bold presence and geometric consistency, aiming for a streamlined, tech-oriented aesthetic that stays legible in large-scale applications.
Spacing and sidebearings appear tuned for headline impact, with letters reading as broad and stable on the baseline. The lowercase maintains a strong, blocky structure that mirrors the uppercase, and the numerals follow the same rounded-rect counter shapes for a cohesive set.