Sans Normal Otlam 15 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, assertive, retro, energetic, impact, momentum, promotion, attention, clarity, slanted, high-velocity, compact, tapered, ink-trap feel.
A slanted, heavy-leaning sans with rounded construction and subtly tapered stroke endings that create a fast, forward-tilting rhythm. Curves are smooth and elliptical, counters stay fairly open for the weight, and joins are clean with occasional sharp interior notches that add bite to letters like S and a. Uppercase forms feel sturdy and slightly condensed in their internal spacing, while lowercase shapes are compact and brisk, with single-storey a and g and a small, clean ear on g. Numerals are robust and readable, with a slightly squarish 0 and rounded bowls elsewhere, maintaining consistent slant and weight across the set.
Best suited to headlines, short statements, and brand marks where a sense of speed and impact is desirable. It can work for packaging and promotional graphics, and it holds up in larger blocks of text when set with generous spacing, though its strong slant and weight naturally favor display-led applications.
The overall tone is energetic and confident, suggesting motion and emphasis without becoming decorative. It reads as contemporary with a hint of vintage sports and headline typography, projecting urgency, momentum, and a punchy promotional feel.
The design appears intended to deliver a bold, motion-driven voice within a clean sans framework, balancing rounded geometry with punchy terminals for emphasis. Its consistent slant and compact forms suggest a focus on attention-grabbing titles, energetic messaging, and modern commercial styling.
The slant is consistent across caps, lowercase, and figures, producing a cohesive line texture in paragraphs. Terminals often finish with soft curves or angled cuts, which adds character at display sizes while keeping the skeleton simple and broadly familiar.