Serif Normal Kikoh 7 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: books, editorial, essays, print, branding, classic, bookish, refined, formal, literary, readability, tradition, editorial tone, authority, bracketed serifs, transitional, calligraphic, crisp, dignified.
A conventional serif with sharp, bracketed serifs and pronounced thick–thin modulation. The forms are upright and fairly compact, with a relatively short x-height and generous ascenders that give lowercase text a traditional, book-face profile. Curves are smooth and controlled, terminals are clean, and joins feel slightly calligraphic, producing a steady rhythm in continuous reading. Numerals and capitals appear well-proportioned and authoritative, with strong vertical stress and crisp finishing details.
Well-suited to book typography, essays, and editorial layouts where a traditional serif voice is desired. It can also serve in formal branding, invitations, and headline/subhead systems that benefit from crisp contrast and classic proportions, especially in print contexts.
The overall tone is classic and literary, leaning toward formal and editorial rather than casual. Its crisp contrast and dignified proportions suggest tradition and credibility, with a refined feel suited to established institutions and long-form text.
The design appears intended as a conventional, readable serif with a classic publishing sensibility—balancing crisp contrast and refined details with a steady texture for paragraphs and a confident presence in headings.
In the sample text, the dense color and distinct serifs keep word shapes clear at display-to-text sizes, while the high-contrast strokes add sparkle in larger settings. The ampersand and punctuation integrate naturally with the serif detailing, maintaining a consistent, restrained character.