Sans Contrasted Asrap 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine titles, art deco, editorial, retro, dramatic, elegant, display impact, vintage appeal, condensed economy, editorial voice, condensed, high-waisted, flared terminals, bracketed joins, vertical stress.
A tall, tightly set display face with strongly condensed proportions and a vertical, columnar rhythm. Strokes show clear thick–thin modulation, with heavy verticals and finer horizontals/diagonals, creating a crisp, engraved feel. Terminals are frequently flared or slightly bracketed, and curves are drawn with smooth, elongated ovals; counters tend toward narrow, upright shapes. The lowercase is compact with single-storey forms (notably a and g) and a narrow, straight-sided feel, while figures are slender and high-contrast, matching the font’s vertical emphasis.
Best suited to display applications where vertical impact and contrast are assets: headlines, mastheads, theatrical or event posters, and brand wordmarks. It can also work for packaging and promotional graphics where a refined, vintage voice is desired, especially in short lines with ample tracking and leading.
The overall tone reads theatrical and vintage, with a polished glamour that nods to early 20th‑century poster and magazine lettering. Its sharp contrast and compressed stance convey confidence and intensity, making even short words feel emphatic and styled.
The letterforms appear designed to deliver a classic, high-impact condensed look with decorative contrast—prioritizing style, height, and punch over neutral text readability. The combination of flared terminals and tight proportions suggests an aim toward retro editorial and poster typography.
Caps and numerals share a consistent tall silhouette, and the design relies on pronounced verticals for structure, which heightens the sense of density in text. The narrow apertures and fine internal strokes suggest it is optimized for display sizing rather than long passages at small sizes.