Sans Normal Lodiv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, confident, energetic, modern, impact, motion, modern branding, display emphasis, oblique, rounded, blocky, compact, dynamic.
A heavy, oblique sans with broad, rounded counters and chunky strokes that keep a consistent weight throughout. Curves are smooth and full, while terminals are mostly blunt, giving the letters a compact, blocky silhouette. The italic slant is pronounced and uniform, creating a strong forward motion without introducing calligraphic contrast. Round letters like O and Q are wide and stable, and the numerals match the same bold, softened geometry for a cohesive texture in text.
This font is well suited for headlines, posters, and display typography where punch and momentum are desirable. It can also support sporty or action-oriented branding elements, bold logo wordmarks, and packaging callouts that need immediate visual impact. For longer passages, it will work best when set with generous size and spacing to preserve readability.
The overall tone is assertive and high-energy, with a sporty, headline-driven attitude. Its steep slant and dense forms feel urgent and confident, leaning toward contemporary branding and impact messaging rather than subtle editorial nuance.
The design appears intended to deliver maximum impact with a clean sans structure, pairing rounded geometry with a strong oblique stance to project speed and confidence. Its consistent stroke weight and compact shapes suggest a focus on bold, modern display use where a solid, unified typographic voice is needed.
The bold mass and tight interior spaces produce strong color on the page, especially in extended lines of text. The slant and compact shapes increase emphasis and motion, but they also make it feel most at home at larger sizes where counters and joins remain clear.