Sans Superellipse Utlum 3 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, logotypes, posters, packaging, techy, confident, futuristic, friendly, modern, display impact, modern branding, geometric clarity, tech tone, squared-round, geometric, blocky, compact, smooth.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently thick strokes. Curves are softened into broad, squared counters, while terminals tend to be flat and clean, giving letters a sturdy, machined feel. The proportions run on the wide side with generous bowls and open apertures; lowercase forms are compact and rounded, and figures match the same squared-round logic for a cohesive texture in lines of text.
Best suited to display roles where its broad, rounded geometry can carry impact—brand marks, product naming, posters, and bold interface headers. It can also work for short blocks of text in marketing or UI when a strong, contemporary voice is desired.
The overall tone is contemporary and tech-forward, combining industrial solidity with friendly rounding. It reads assertive and attention-grabbing without feeling sharp or aggressive, making it feel at home in modern digital branding.
The font appears designed to deliver a clean, modern statement built from superellipse geometry—maximizing impact, consistency, and a distinctive rounded-tech personality while keeping letterforms straightforward and highly graphic.
The design relies on simple geometry and consistent corner radii, producing a smooth, even rhythm in headlines. Distinctive rounded counters and the squared-round treatment of shapes like O, C, and e contribute to a recognizable, slightly futuristic silhouette.