Sans Normal Ammez 3 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, clean, confident, straightforward, impact, legibility, modernity, approachability, geometric, open counters, rounded terminals, generous spacing, solid color.
A heavy, geometric sans with broad proportions and smooth, near-circular curves. Strokes are consistently thick with minimal contrast, producing a dense, even color across words. Counters are generally open and round, and the lowercase shows a tall x-height with compact ascenders and descenders, aiding compact set text while keeping forms clear. Terminals are mostly clean and squared-off, with gentle rounding in curved joins; the overall rhythm is steady and uncluttered.
This font performs best in headlines and short blocks where its weight and wide forms can create strong impact. It also suits branding, packaging, and signage that need immediate legibility and a contemporary voice, and it can work for interface labels or callouts when set with ample size and breathing room.
The tone reads contemporary and approachable, balancing a friendly roundness with a no-nonsense, assertive weight. It feels confident and legible, suited to messaging that should look direct, modern, and easy to scan.
The design appears intended to deliver a bold, modern sans that stays readable through simple geometry, open counters, and a tall lowercase, offering a friendly but authoritative presence for display-led typography.
The numerals and uppercase maintain the same sturdy, geometric construction, giving headings and UI-like labels a consistent, sturdy presence. In longer sample text the spacing and open shapes help prevent the heavy weight from becoming muddy, especially at larger display sizes.