Sans Normal Kumay 17 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Adita' and 'Altero' by Stefano Giliberti (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, techy, energetic, modern, assertive, impact, speed, modernity, clarity, oblique, geometric, rounded, compact, streamlined.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. Letters show a strong rightward slant, broad proportions, and generous counters, with a high x-height that keeps lowercase forms open and prominent. Terminals are mostly clean and slightly softened rather than sharply cut, and curves (C, O, S, a, e) read as built from simple circular/elliptical shapes. Spacing appears even and sturdy, producing a dense, confident texture in headlines and short lines.
Best suited for display settings where impact and speed are desirable, such as headlines, posters, brand marks, and packaging callouts. It can also work well in sports and tech-oriented graphics, motion titles, and UI accents where a dynamic, forward-leaning voice is needed. For extended paragraphs, it will be most effective when used sparingly for emphasis rather than as a primary text face.
The overall tone feels fast and forward-leaning, with a sporty, contemporary energy. Its wide stance and bold presence suggest confidence and impact, while the rounded construction keeps it approachable rather than aggressive. The oblique angle adds motion, making it feel suited to performance, action, and modern product messaging.
The design appears intended to deliver a modern, high-impact sans with a strong sense of motion and clarity at larger sizes. Rounded, geometric construction and a tall lowercase presence point toward legibility and a friendly edge, while the wide proportions and heavy weight emphasize bold, contemporary branding.
Uppercase forms are simple and geometric, while the lowercase includes a single-storey a and a looping g that reinforce the rounded, contemporary character. Numerals are heavy and clear, with smooth curves in 6/8/9 and a straightforward 1, helping maintain consistency with the letterforms. The italic slant is strong enough to be a defining feature, so very tight tracking or long text blocks may feel visually busy compared with more upright faces.