Print Rupa 17 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Dom' by Bitstream, 'Dom LT' by Linotype, 'Dom' by ParaType, and 'Dom' by Tilde (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, social media, playful, energetic, friendly, casual, retro, bold emphasis, handmade feel, display impact, casual branding, expressive tone, brushy, rounded, chunky, bouncy, swashy.
A heavy, slanted brush-style design with compact, slightly condensed proportions and rounded terminals. Strokes are smooth and mostly monoline, with subtle pressure-like swelling and occasional sharp joins that mimic a marker or brush tip. Letterforms lean consistently, with lively baseline bounce and irregular, hand-drawn rhythm that keeps counters open and shapes readable despite the dense weight. Uppercase forms are assertive and simplified; lowercase is more fluid and looped, and the numerals follow the same chunky, handwritten construction.
Best suited to display use where impact and personality are priorities—posters, headlines, logos, packaging, and social graphics. It can also work for short callouts, labels, and event materials, especially when you want a bold handwritten accent. For long-form text, the dense weight and energetic rhythm are more likely to feel busy than comfortable.
The overall tone is upbeat and informal, like quick hand-lettering for signage or packaging. It feels confident and punchy, with a friendly, slightly retro sporting or comic energy. The bold presence reads as fun and attention-seeking rather than refined or corporate.
The design appears intended to deliver a bold, handwritten brush look that feels spontaneous and human while remaining legible at display sizes. Its consistent slant, chunky strokes, and bouncy rhythm suggest a focus on lively emphasis for marketing and expressive typography.
The texture comes from small inconsistencies in curves and join angles, giving it an authentic drawn feel. The slant and compact spacing create strong forward motion, while rounded corners and generous apertures help maintain clarity in short lines and headlines.