Sans Superellipse Ibkev 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Allotrope' by Kostic, 'Breno Narrow' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Nuno' by Type.p, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, approachable, impact, approachability, modernity, simplicity, brand focus, rounded, soft-cornered, compact, geometric, blocky.
A heavy, compact sans with rounded-rectangle construction and generously softened corners. Strokes maintain a consistent thickness with minimal modulation, producing solid, dense letterforms and a steady grayscale in text. Counters are relatively small and often squared-off/oval, while curves resolve into flattened arcs that reinforce the superelliptical feel. Terminals are blunt and clean, and the overall rhythm is tight and sturdy with clear, simple shapes.
Best suited to headlines, short statements, and brand marks where a bold, friendly presence is desirable. It works well for packaging, signage, and promotional graphics that need quick recognition and a modern, approachable voice, and it can also serve as a strong UI or label font at larger sizes.
The tone is bold and upbeat, combining a friendly softness from the rounded corners with an assertive, attention-grabbing weight. It reads as modern and approachable rather than austere, with a subtly playful, toy-like geometry that feels energetic and straightforward.
The design appears intended to deliver maximum impact with minimal complexity: a sturdy, geometric sans built from softened rectangular forms for a contemporary, welcoming character. The consistent stroke weight and compact proportions suggest an emphasis on clarity and boldness in display settings while maintaining an inviting, rounded tone.
Round letters like O and Q appear more like rounded rectangles than true circles, and the numerals share the same chunky, softened geometry for a cohesive set. In running text, the weight and tight internal spaces create strong impact but can make long passages feel dense; it favors display sizes where its shapes and spacing can breathe.