Sans Normal Jimis 7 is a bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Petale' by LomoHiber (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, retro, friendly, quirky, attention, personality, nostalgia, display impact, soft corners, rounded terminals, ink-trap feel, chunky, bouncy baseline.
A heavy, soft-edged display sans with broadly rounded shapes and flattened counters that create a sculpted, almost cut-out silhouette. Strokes feel optically modulated by curved joins and pronounced notches at intersections, producing an ink-trap-like bite in places (notably in E/F/S and the diagonals). The rhythm is wide and open, with large bowls, a high, sturdy lowercase presence, and compact apertures that give letters a distinctive stamped look. Numerals follow the same chunky geometry, with generous curves and simplified interior spaces.
Best suited to headlines, posters, packaging, and brand marks where its bold, sculpted silhouettes can be appreciated. It also works well for short blurbs, product names, and display typography in playful or retro-themed layouts, especially when set with generous tracking and comfortable line spacing.
The overall tone is upbeat and characterful, mixing mid-century sign-painting charm with a cartoonish friendliness. Its chunky forms and exaggerated curves read as approachable and attention-grabbing rather than formal or technical.
The design appears intended to deliver a distinctive, high-impact display voice with a friendly personality. By combining wide, rounded construction with carved junctions and simplified counters, it aims to stay legible at headline sizes while projecting a nostalgic, hand-made sign aesthetic.
In the sample text, the strong internal notches and tight apertures become a defining texture at larger sizes, while smaller sizes may compress interior detail in letters like a/e/s and in the numerals with small counters. The design keeps a consistent soft-corner language across uppercase, lowercase, and figures, helping it maintain a cohesive, poster-like color on the page.