Sans Normal Negid 6 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, bold, friendly, punchy, playful, retro, impact, approachability, display clarity, brand emphasis, rounded, soft corners, blocky, compact counters, high impact.
A heavy, rounded sans with wide proportions and compact internal spaces. Strokes are monolinear and strongly normalized, with softened corners that keep the forms from feeling sharp despite the mass. Curves are built from broad, smooth arcs, and many joins are reinforced by thick terminals and squared-off cut-ins, producing a sturdy, poster-like rhythm. Numerals and lowercase share the same dense, stable construction, with a single-storey “a” and “g” and generally closed apertures that emphasize solidity over airiness.
Best suited for headlines, posters, and large-format typography where its dense shapes and wide stance deliver immediate impact. It can also serve branding, packaging, and logo work where a friendly but forceful voice is needed, especially in short phrases and titles.
The overall tone is confident and approachable, combining strong, attention-grabbing weight with friendly rounded geometry. It reads as energetic and slightly retro, with a playful robustness that suits bold messaging and upbeat branding.
The design appears intended to provide a high-impact sans that stays approachable through rounded construction and consistent stroke behavior. Its proportions and dense counters prioritize presence and legibility at display sizes, aiming for a bold, contemporary-retro voice rather than a delicate reading texture.
At text sizes the tight counters and relatively closed apertures can darken paragraphs, while at display sizes the consistent curves and softened corners become a defining stylistic feature. The wide set and heavy horizontals create a strong horizontal momentum that works well in short, emphatic lines.