Sans Normal Apmaj 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Guzzo' by Monotype, 'Genora Sans' by Pixesia Studio, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, signage, packaging, branding, modern, clean, neutral, friendly, functional, versatility, legibility, approachability, modernity, rounded, open apertures, soft terminals, large counters, even rhythm.
A clean sans with rounded, geometric foundations and softened corners throughout. Strokes remain even with minimal modulation, producing a steady, uniform color in text. Bowls and counters are generous and open, and joins are smooth, giving curves a calm, continuous feel. Terminals are mostly straight-cut with subtly softened ends, while diagonals (such as in A, V, W, X) read crisp and stable. Numerals follow the same rounded construction, with clear interior space and uncomplicated forms.
This font works well for UI labels, app and web typography, and general-purpose editorial settings where clarity and an even typographic rhythm are desired. Its smooth, rounded construction also supports branding, packaging, and wayfinding applications that benefit from a friendly but professional sans.
The overall tone is modern and approachable, balancing neutrality with a gentle softness. Its rounded forms and open shapes feel friendly and accessible rather than technical or severe. The result is a dependable, everyday voice suited to contemporary interface and brand environments.
The design appears intended as a versatile geometric sans that prioritizes clarity, consistency, and a contemporary feel. Rounded construction and open interior spaces suggest an emphasis on legibility and an approachable personality without sacrificing a clean, modern finish.
In the sample text, the type maintains consistent spacing and an even texture at larger sizes, with clear differentiation between letters and numerals driven by open counters and simple silhouettes. Rounded bowls on characters like a, e, g, and q reinforce the geometric theme and help the face feel cohesive across upper- and lowercase.