Sans Normal Amkap 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marcher' by Horizon Type and 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, captions, modern, neutral, clean, practical, friendly, clarity, versatility, neutrality, modernity, legibility, geometric, rounded, monoline, open apertures, even rhythm.
A clean, monoline sans with broadly geometric construction and softly rounded curves. Strokes stay even throughout, with smooth joins and consistent terminals that read as plain and unembellished rather than calligraphic. Counters are generous and circular in letters like O and Q, while straight-sided forms (E, F, H, N) keep a steady, orderly rhythm. Lowercase shapes are simple and legible, with a single-storey a and g, compact shoulders on n/m, and a lightly curved descender on y. Numerals follow the same restrained logic, with open, straightforward forms and minimal stylistic quirks.
It performs well for UI labels, product copy, and informational typography where clean outlines and consistent rhythm support quick scanning. The straightforward geometry also suits contemporary branding and signage, and it holds up in larger sizes for headlines without becoming overly stylized.
The overall tone is modern and matter-of-fact, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, but the texture remains neutral and workmanlike, suitable for interfaces and everyday communication.
The design appears intended as a general-purpose, contemporary sans that balances geometric cleanliness with comfortable readability. It aims for broad utility across screen and print contexts, with minimal ornament and dependable lettershape consistency.
Letterforms show stable proportions and clear differentiation between similar shapes (e.g., I vs l via overall proportions and spacing), with a Q that uses a short, clean tail. Diacritics in the sample (e.g., the ï) appear as neatly centered dots, reinforcing the font’s tidy, systematic feel.