Print Umdus 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: packaging, posters, greeting cards, social media, headlines, friendly, casual, playful, approachable, handmade, human touch, casual voice, everyday charm, informal display, rounded, brushy, lively, bouncy, soft terminals.
A casual handwritten print with a right-leaning stance and lively rhythm. Strokes show brush-pen behavior with subtly swelling curves and tapered joins, producing soft, rounded terminals rather than sharp cuts. Letterforms are compact and slightly bouncy, with uneven internal widths and gently irregular curves that keep the texture organic while remaining fairly consistent across the set. Capitals are simple and open, with looped and curved construction in letters like G and R, while lowercase forms favor single-storey, flowing shapes and modest ascenders/descenders that read cleanly at display sizes.
Well suited to short-to-medium display text where a friendly human voice is desired, such as packaging, invitations, quotes, posters, and social media graphics. It can also work for light subheads or pull quotes, especially when paired with a calmer text face for longer reading.
The overall tone is warm and personable, like quick neat handwriting on a card or café board. Its slight wobble and brushy modulation add charm and informality without becoming messy, giving text an upbeat, conversational feel.
Designed to mimic confident, quickly written marker or brush-pen lettering in an unconnected print style. The goal appears to be an approachable, contemporary handwritten look that adds personality and motion while keeping forms recognizable and readable.
Counters stay open and rounded, helping legibility despite the energetic slant and variable stroke behavior. Numerals match the same hand-drawn logic, with curvy, slightly whimsical forms that feel consistent with the letters.