Sans Normal Onrif 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, signage, friendly, retro, approachable, cheerful, informal, approachability, distinctiveness, display clarity, brand voice, rounded, soft, bulb terminals, open apertures, generous spacing.
A rounded sans with soft, circular construction and a steady, low-contrast stroke. Many capitals show distinctive bulb-like terminals and subtle hooked ends, giving the outlines a slightly calligraphic finish while keeping the overall structure clean. Curves are broad and even, counters are open, and joins are smooth, producing a sturdy, readable rhythm. Numerals and lowercase maintain the same rounded geometry, with simple forms and consistent proportions suited to continuous text and display settings.
Well-suited to brand identities, packaging, and headlines that benefit from a friendly, approachable tone. It also works for posters and signage where rounded forms and clear counters help maintain readability while adding personality.
The tone is warm and personable, with a lightly nostalgic flavor created by the rounded shapes and quirky terminal details. It feels inviting and informal rather than technical, projecting a friendly, human voice without becoming overly playful or decorative.
Likely designed to balance everyday usability with a recognizable signature: a conventional rounded sans skeleton enhanced by distinctive terminal flourishes. The result aims for broad legibility while offering a memorable, slightly retro character for display and brand-forward applications.
The sample text shows good clarity at larger sizes, where the rounded terminals and open counters become a defining feature. The terminal hooks on several capitals add character and can help branding stand out, while the underlying letterforms remain straightforward and legible.