Print Amrep 7 is a very light, very narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, branding, posters, elegant, airy, refined, delicate, display, luxury, dramatic, bespoke, hairline, didone-like, stylish, crisp.
A tall, condensed display face with extreme thick–thin contrast and hairline terminals. Strokes are largely straight and vertical, with occasional sharp, calligraphic joins and pointed apexes; curves are taut and clean, often resolving into fine, tapered ends. The rhythm is crisp and formal, with narrow counters and a pronounced vertical emphasis that gives the alphabet a sleek, runway-like silhouette. Numerals and lowercase follow the same high-contrast logic, keeping a light footprint while remaining visually punchy at larger sizes.
Best suited to headlines, magazine mastheads, fashion and beauty branding, and poster typography where its narrow proportions and sharp contrast can command attention. It also works for short pull quotes or titling in high-end packaging and identity systems, particularly on clean, high-contrast backgrounds.
The overall tone is poised and luxe, projecting an editorial, fashion-forward attitude. Its thin hairlines and long verticals feel sophisticated and dramatic, with a slight hand-drawn sharpness that adds personality without becoming casual.
The design appears intended as a refined, high-fashion display face: emphasizing verticality, dramatic contrast, and a polished, stylish rhythm for attention-grabbing titles. The subtle drawn sharpness suggests an aim to feel bespoke and expressive while staying controlled and elegant.
In text settings, the hairlines read as intentional and delicate, making spacing and background contrast especially noticeable. The design’s impact comes from its silhouette and contrast, so it benefits from generous leading and careful tracking to preserve clarity.