Sans Normal Lyrog 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Brignell Square' by IB TYPE Inc., 'Informative' and 'Rawson' by Latinotype, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Ipsum Semi' by Rawblind Basetype, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, playful, retro, punchy, impact, dynamism, brand presence, display readability, athletic tone, oblique, chunky, rounded, energetic, compact.
A heavy, oblique sans with compact, rounded forms and a broad footprint. Strokes are thick and uniform with minimal modulation, and terminals are generally blunt with softened corners that keep counters open at display sizes. The slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm and a sense of momentum. Uppercase shapes are sturdy and geometric-leaning, while the lowercase shows single-storey forms and rounded bowls that read friendly despite the weight.
Best suited to short, high-impact text such as headlines, posters, sports or event branding, and packaging callouts where the dense weight and oblique rhythm can do the work. It can also serve in logo wordmarks and badges, especially where a sturdy, forward-moving silhouette is desired. For longer passages, it will be most effective in larger sizes and with generous line spacing.
The overall tone feels energetic and competitive, like athletic branding or bold promotional signage. Its forward slant and chunky construction add urgency and confidence, while the rounded geometry keeps it approachable rather than aggressive. The result is a lively, attention-grabbing voice with a slight retro sports-poster flavor.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while maintaining friendly readability through rounded construction and open counters. It prioritizes bold presence and compact, cohesive word shapes for display-led typography.
Spacing appears intentionally tight and blocky, reinforcing a dense, impactful word shape in headlines. Numerals match the letterforms in weight and slant, with rounded bowls and strong horizontal stress that supports bold, punchy set pieces.